The segment of goods for summer cottages and gardens shows dynamic development: more and more suburban areas are becoming a space for creating recreation areas and a comfortable life in nature. According to surveys of O'KEY customers, 32% of respondents consider the dacha to be a place to relax.
Market analysts note that in the summer of 2025, sales of garden products increased by 16% compared to 2024. For example, OBI experts note a noticeable increase in interest in home and garden products by 50%. The share of online sales was 13.5%. At the same time, more and more buyers are choosing universal battery solutions, but hand tools remain relevant. In the arrangement of plots, there is a growing interest in functional storage systems and recreation areas with garden furniture and grills.
The main share of demand in the "Garden" category is made up of buyers 35-44 years old, focused on convenience and an integrated approach. There is also an increase in interest among the younger generation: for them, gardening is becoming a new hobby, which eventually moves beyond apartments to suburban areas.
Garden furniture, grills, camping and garden equipment remain the leading categories in terms of turnover.

It is worth noting the high dynamics of online sales. A joint survey by Roskachestvo and the Finance Mail project shows that more than half (54%) of respondents prefer to make purchases online. Most often, they buy goods on marketplaces (34%), as well as on the online platforms of specialized stores.
Thus, the market of goods for summer cottages and gardens shows prospects for industry players. You can present your products to an interested audience at MosHome, an exhibition of consumer goods for home, garden, sports and recreation.
In the section "Country Life and Landscape Design" participants can present:
// Garden tools and furniture
// Garden décor
// Picnic & Camping Products
// Metal products
In 2025, the exhibition was visited by 11.4+ thousand specialists, 42% of whom were interested in this section.
Book a booth at MosHome 2026 and present your products to interested professionals