What Are MosHome Visitors Interested In?

Let's take a look at the product categories and zones that draw the strongest buyer interest at MosHome.

The MosHome International Exhibition attracts thousands of professional trade visitors—including retail buyers, regional wholesalers, distributors, DIY network specialists, marketplace procurement teams, interior designers, and decorators. Thousands of industry specialists attend annually to personally evaluate the extensive range of consumer goods.

Exhibition Sections & Interactive Zones

Exhibitors showcase their latest product lines across 10 core sections:

• Decor & Home Goods
• Household Appliances & Consumer Electronics
• Garden, Outdoor & Leisure
• Sports & Fitness
• Holiday & Festival Decorations

Specialized Demo Zones & Expositions

• MosGarden: Dedicated exposition highlighting cottage, country house, and garden products.

• MosFit: Specialized zone for sports, fitness equipment, and active leisure items.

• MosElectronics: Exposition featuring householdex appliances and consumer electronics.

Top Segments of Visitor Interest

While every sector attracts strong buyer traffic, the highest concentration of specialist interest consistently centers on three core categories:

• Decor & Interior Items: ~67% of visitor interest

• Kitchen & Dining Products: ~42% of visitor interest

• Cottage & Garden Goods: ~38% of visitor interest

Remaining sections—including appliances, electronics, sports, pet supplies, children's items, and holiday decor—draw targeted interest from 15% to 29% of attending trade specialists.

High-Decision Buyer Audience

The exhibition delivers exceptional B2B purchasing intent:

• 82% of visitors directly influence purchasing decisions within their companies, ensuring highly productive trade negotiations.

• Over 60% represent retail chains, major e-commerce platforms, and wholesale distributors seeking new suppliers.

Present your newest product lines across 6 exhibition sections to thousands of trade buyers! The upcoming edition of MosHome 2027 will take place from March 30 to April 2, 2027, at Crocus Expo IEC in Moscow.